TITLE	Seeing Yellow - Labels Outline Real Cost of Electric Motors
TOPIC	Electrical - Motors
	If energy accounted for 97% of the lifetime cost of an industrial electric motor, wouldn't you buy efficiency? That's the hope of John A. McFarland, president and CEO, Baldor Electric Co., Fort Smith, Ark. He wants to put the remaining 3% (purchase price, installation, and repair costs) into proper perspective with an "EnergyGuide" labeling program for the company's Super-E line of premium efficient motors. Similar to the yellow tags used on home appliances, the labels will inform electric-motor buyers how efficiency can reduce the real cost of industrial motors. McFarland believes some buyers may be surprised. "For example, a 30–hp motor can consume over $22,000 in electricity if operated continuously for a year," he adds. "Industry-wide, electric motors consume 63% of all the energy used by U.S. industry and energy-efficient motors could reduce that by 18%." More than 30 U.S. electric utilities now offer rebates and other incentives to customers who buy premium-efficiency motors and drives, adds Baldor. "One of the biggest challenges in marketing Super-E motors is to grab the attention of the person paying the electric bill, "says McFarland. Baldor's new label program shows a motor's efficiency rating, annual electricity cost, and energy savings. It will compare dollar cost of power versus average motors (as determined by the U.S. Dept. of Energy).
AUTHOR	John Teresko, Editor
PUBLICATION	Industry Week Magazine
DATE	July 16, 2001
WEB SITE	www.industryweek.com